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Service Design Lead | UX & Team Lead

Jennifer Louise Dettmering

Creating meaningful experiences,

with people, planet and profit in mind,

giving feedback with candor and respect.

  • LinkedIn

What I've worked on

10+ years of hard work and dedication to each project, client and team, I’ve established a strong career in the Service Design industry. Each role has been a dynamic endeavour, providing me with an opportunity to develop both personally and professionally. Working in cross-functional teams as a design lead, I've learnt to be quick,  flexible and always adjusting to new situations.


Projects & Work

Most of my work is confidential. These are some of the projects I've worked on, their challenges, and my tasks.


Bundeszentrale für politische Bildung

Leadership Training & Psychological Safety Workshops

Modern Architecture

Deutsche Bank

Service Design of a new sign up process


Design Thinking Workshops

Facilitation and creation of various Design Thinking workshop

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Deutsche Rentenversicherung

Redesign of service offering

Using Mobile Phones

BMW Mini

Business and Service Design for the mobility industry


Fail forwards

Fuck ups and what I've learnt from it

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Agentur für Arbeit

Digital experience for the German unemployment office 


Accenture Internal Tooling

Service Design and UX for Accenture's internal client management platform


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“We exist to build the world's most effective retail system to create a society where people have more space for life."

Service Design Lead

  • As the lead designer, I'm shaping the user experience of the new ads platform, ensuring that it delivers seamless and effective promotion capabilities.



“We need a link from our microsite to our main portal.”



  • Redesign and repositioning of the whole service system

  • New content strategy of the new website

  • Process design from a structural perspective with design first in mind

A large German Bank

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"We don't need any design, we can do that ourselves. We just want user to open an account."


  • New online account opening process with design for the bank's digital transformation journey, analysed the gaps between the as-is and the to-be state

  • Delivered a concrete roadmap with recommendations for actions.

  • A long-term client relationship with many new projects along the digital transformation was established​



“We don't really know what we need.”



  • Design research across the globe - from India to South America 

  • Synthesising and consolidating the research output and insights to create organizational alignment, archetypes, design themes and drivers

  • Brand new concept that indicates the total health of a business: from revenue numbers to contractual metrics

Fail forward  aka "learning from mistakes"


Learning from mistakes

We all make mistakes. 

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“We are setting up a new branch with a completely new team. What do we need?"


  • Workshops about leading teams and working culture

  • Ways of working method toolkit 

  • Practical guide to psychological safety

  • Coaching on one's own leadership style


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“We want a new website with everything accessible in three clicks."


  • Identifying possible life situations that would direct the user’s behaviour and provoke them to search for various kinds of information with 3 clicks 

  • Restructured how BA approached content, measured information based on relevance, and united its portal

  • Forming new departments at the BA to be responsible for managing the online content

BMW Mini

Image by Lauren Kay

“We need new ideas to stay relevant.”



  • Analysis of the needs and attitudes of the brand target group

  • Deep market research to create a market and trend analysis

  • Mapping of the brand ecosystem

  • In-depth service map and vision

Design Thinking Workshops

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I love co-creation session with people.

The process everyone goes through is a beautiful experience to witness: from out-of-the-comfort-zone-akwardness to trusting-the-process to newly-gained- confidence in oneself. 


What I did

Designed and facilitated workshops for clients in various industries as a Fjord Rumble specialist to

  • Create new business opportunities 

  • Ideate designs 

  • Iterate possible new business models

  • Consult on innovation funnels and governance models

  • Create user journeys and vision journeys

  • Define purpose and relevant trends​

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