Bundeszentrale für politische Bildung

“We are setting up a new branch with a completely new team. We want to learn how to lead teams, how establish a collective working culture and new ways of working.”
Outcome:
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Ways of working method toolkit
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Practical guide to psychological safety
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Coaching on one's own leadership style
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Agentur für Arbeit
“We want a new website where everything is accessible within three clicks. The search function needs to just be relevant and better. That is all.”
Outcome
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Identifying possible life situations that would direct the user’s behaviour and provoke them to search for various kinds of information WITH 3 CLICKS
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Restructured how BA approached content, measured information based on relevance, and united its portal
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Forming new departments at the BA to be responsible for managing the online content
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BMW Mini

“We need new ideas to stay relevant in the future.”
Outcome:
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Analysis of the needs and attitudes of the brand target group
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Deep market research to create a market and trend analysis
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Mapping of the brand ecosystem
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In-depth service map and vision
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Design Thinking Workshops

I love co-creation session with people.
The process everyone goes through is a beautiful experience to witness: from out-of-the-comfort-zone-akwardness to trusting-the-process to newly gained confidence in oneself.
What I did
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Designed and facilitated workshops for
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clients in various industries as a Fjord Rumble specialist to
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Create new business opportunities
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Ideate designs
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Iterate possible new business models
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Consult on innovation funnels and governance models
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Create user journeys and vision journeys
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Define purpose and relevant trends
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Deutsche Rentenversicherung
“We need a link from that microsite to our main portal and better user experience.”
Outcome:
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Redesign and repositioning of the whole service system
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New content strategy of the new website
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Process design from a structural perspective with design first in mind
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A very big German Bank
"We don't need any design, we can do that ourselves. We just want an online account opening process and a digital transformation journey."
Outcome:
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New online account opening process for the bank's digital transformation journey,
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analysed the gaps between the as-is and the to-be state.
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Delivered a concrete roadmap with recommendations for actions.
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Established a long-term client relationship with many new projects along the digital transformation was established
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Accenture

“We don't really know what we need, but for sure a better tool.”
Outcome:
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Design research across the globe - from India to South America
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Synthesising and consolidating the research output and insights to create organizational alignment, archetypes, design themes and drivers
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Brand new concept that indicates the total health of a business: from revenue numbers to contractual metrics
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Fail forward aka "learning from mistakes"

Stating "we will create the best app with the most satisfying designs". That was a bad idea.
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What I've learned: State clear expectation and delivery outcomes. Otherwise you design and design and design...
Assuming the client knows the design process.
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What I've learned: Understand what they know and how they work and be open to also adjust the process to their needs. Otherwise you work on 8 screens for 1 year...
Adding more people to a project to deliver faster.
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What I've learned: New team member deserve on-boarding time which is often underestimated.
Not trusting in my own skills and let others kill my mojo.
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What I've learned: Don't take critique personal, but also point out if it felt personal.
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Work
10+ years of hard work and dedication to each project, client and team, I’ve established a strong career in the Service Design industry. Each role has been a dynamic endeavour, providing me with an opportunity to develop both personally and professionally. Working in cross-functional teams as a design lead, I've learnt to be quick, flexible and always adjusting to new situations.