“We exist to build the world's most effective retail system to create a society where people have more space for life."

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Service Design Lead​​

• As the lead designer, I'm shaping the user experience of the new ads platform, ensuring that it delivers seamless and effective promotion capabilities.

 

“We need a link from our microsite to our main portal.”

 

Outcome:

• Redesign and repositioning of the whole service system

• New content strategy of the new website

• Process design from a structural perspective with design first in mind

"We don't need any design, we can do that ourselves. We just want user to open an account."

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Outcome:

• New online account opening process with design for the bank's digital transformation journey, analysed the gaps between the as-is and the to-be state

• Delivered a concrete roadmap with recommendations for actions.

• A long-term client relationship with many new projects along the digital transformation was established​

“We don't really know what we need.”

 

Outcome:

• Design research across the globe - from India to South America 

• Synthesising and consolidating the research output and insights to create organizational alignment, archetypes, design themes and drivers

• Brand new concept that indicates the total health of a business: from revenue numbers to contractual metrics

Learning from mistakes

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We all make mistakes. 

“We are setting up a new branch with a completely new team. What do we need?"

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Outcome:

• Workshops about leading teams and working culture

• Ways of working method toolkit 

• Practical guide to psychological safety

• Coaching on one's own leadership style

 

“We want a new website with everything accessible in three clicks."

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Outcome

• Identifying possible life situations that would direct the user’s behaviour and provoke them to search for various kinds of information with 3 clicks 

• Restructured how BA approached content, measured information based on relevance, and united its portal

• Forming new departments at the BA to be responsible for managing the online content

“We need new ideas to stay relevant.”

 

Outcome:

• Analysis of the needs and attitudes of the brand target group

• Deep market research to create a market and trend analysis

• Mapping of the brand ecosystem

• In-depth service map and vision

I love co-creation session with people.

The process everyone goes through is a beautiful experience to witness: from out-of-the-comfort-zone-akwardness to trusting-the-process to newly-gained- confidence in oneself. 

 

What I did

Designed and facilitated workshops for clients in various industries as a Fjord Rumble specialist to

• Create new business opportunities 

• Ideate designs 

• Iterate possible new business models

• Consult on innovation funnels and governance models

• Create user journeys and vision journeys

• Define purpose and relevant trends​