Digital Banking Strategy

Deutsche Bank | Fjord, 2016

The brief:

"We don't need any design, we can do that ourselves. We just want an online account opening process and a digital transformation journey."


What we did:

​We created a new online account opening process for the bank's digital transformation journey, analysed the gaps between the as-is and the to-be state. Delivered a concrete roadmap with recommendations for actions. A long-term client relationship with many new projects along the digital transformation was established.


My tasks:

While I was mainly the Design Manager for the project, I also conducted the design research for the persona validation, audited the as-is-experiences and briefed the designers on the as-is-state. During the entire project I facilitated many co-creation session (Fjord Rumble) with the client and the stakeholders.

More financial service projects: Bank Austria, Bayern LB, VR-Banken

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