Digital Banking Strategy
Deutsche Bank | Fjord, 2016
"We don't need any design, we can do that ourselves. We just want an online account opening process and a digital transformation journey."
Role: Design Manager
What we did:
We created a new online account opening process for the bank's digital transformation journey, and analyzed the gaps between the as-is and the to-be state.
Delivered a concrete roadmap with recommendations for actions.
Established a long-term client relationship with many new projects along the digital transformation was established.
While I was mainly the Design Manager for the project, I also conducted the design research for the persona validation, audited the as-is-experiences, and briefed the designers on the as-is-state.
During the entire project, I facilitated many co-creation sessions (Fjord Rumble) with the client and the stakeholders.
More financial service projects: Bank Austria, Bayern LB, VR-Banken