Agentur für Arbeit
Designing a more approachable government service | 2015-2016, 2017, 2020
“We want a new website where everything is accessible within three clicks. The search function needs to just be relevant and better. That is all.”
What we did
Our mission was to design for the people, and we did that by first identifying possible life situations that would direct the user’s behaviour and provoke him/her to search for various kinds of information. Together with Accenture, we restructured how BA approached content, measured information based on relevance, and united its portal. Our main goal was to redesign public services and lead the industry standard towards a more user-centered mindset. That also meant forming new departments at the BA to be responsible for managing the online content.
I was the connector between client, Fjord designers and Accenture team. This meant 100% design management. I could apply my love for service design in the most heavy bureaucratic and corporate environment. I was also facilitating many co-creation sessions, worked as a UX designer within the concept, managed the photo shooting/ production for the final website and was in charge of the case study film production.